"If Money Doesn’t Make You Happy ..."

"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right" 

Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.

Source: Journal of Consumer Psychology (2011)

Lessons in reverse psychology

Sir Ernest Shackleton's newspaper ad (1914).

McDonald's "burger timetable"

Because "waiting time" could be "eating time".

 

"I read Playboy for the articles"

Yes, I read the Playboy for the highly stimulating articles. The same way women wear 4 inches high Manolo Blaniks because they're confortable and great to walk in the countryside.

"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences" - A very interesting paper from the Harvard Business School .

Or as Rory Sutherland (Ogilvy UK) stated before: "Man, many scientists now believe, may not really be a rational animal but a post-rationalising animal."

"Perception"

Perception

View more presentations from Jordan Julien.

Interesting!

[Via: Naked Tokyo]

Built to persuade

Gotta love these guy's techniques ...

"The art of selling an expensive watch" - The Wall Street Journal