It's an ego thing mostly...in a consumer society, it's all about "having" not "needing", and to "have not" is about equal to non-existence.
Great link...reminded me of this old article from the mid 1990's by social psycologist Anthony R. Pratkanis on "How To Sell A Pseudoscience." I don't know if you've ever seen this, if not have a look:http://www.positiveatheism.org/writ/pratkanis.htm It's a great look into what he saw as being the most effective methods to turn ordinary folks into believers of just about anything... pretty much every single example + point he makes can be applied to clever salesmanship. Anyhow, thx.
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