Yes, I read the Playboy for the highly stimulating articles. The same way women wear 4 inches high Manolo Blaniks because they're confortable and great to walk in the countryside.
"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences" - A very interesting paper from the Harvard Business School .
Or as Rory Sutherland (Ogilvy UK) stated before: "Man, many scientists now believe, may not really be a rational animal but a post-rationalising animal."
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