Showing posts with label Behaviour. Show all posts
Showing posts with label Behaviour. Show all posts
April 29, 2015
November 14, 2012
June 27, 2012
June 21, 2012
April 20, 2012
March 14, 2012
November 11, 2011
"Desktop prime time"
Is this the future of the 30" spot? Are we moving from "Awereness-Interest ... " to "Awareness-Interaction ..."?
"In the future, no television advertisement will be just self-contained narratives designed to entertain, inform, educate or remind consumers about products. Their role isn't going to be about building brand recall, favorability and awareness in that moment alone. They will be trailers into deeper branded digital experiences."
-- "TV Ads' New Digital Role", Harvard Business Review --
July 25, 2011
"I Like, therefore you like"
Interesting article from Neil Strauss on the WSJ about peer pressure and "social validation" on facebook:
"Like" culture is antithetical to the concept of self-esteem, which a healthy individual should be developing from the inside out rather than from the outside in. Instead, we are shaped by our stats, which include not just "likes" but the number of comments generated in response to what we write and the number of friends or followers we have. I've seen rock stars agonize over the fact that another artist has far more Facebook "likes" and Twitter followers than they do."
February 03, 2011
September 13, 2010
July 28, 2010
The story behind "stuff"
Caveat emptor?
Not any more. People are getting smarter and better informed on the choices they make.
July 09, 2010
July 06, 2010
"The New Collectivism"
"Temporary ownership" meets "Swapping and sharing are the new shopping" meets "Collective intelligence".
---------------- > "The New Collectivism"
July 05, 2010
June 26, 2010
May 05, 2010
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