Nielsen research

"What Are Connected Shoppers Doing 
And Not Doing Online?" 

 Not doing: clicking on online ads.

"Food for Thought"

"Are we paying enough attention to social media? Recent research proves yet again that social media has a strong influence on purchase decisions: across product categories, 26 percent of purchases on average were spurred by recommendations on social media."

- McKinsey, "The consumer sector in 2030"

"Clutter"

 

"Cluttered stores may seem more likely to hold bargains but they also appear cheaper in the minds of many consumers."

  via

"End Marmite Neglect"

"If Money Doesn’t Make You Happy ..."

"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right" 

Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.

Source: Journal of Consumer Psychology (2011)

"The Haves vs The Have Nots"

Dr. Seuss' The Sneetches.

 

"Ozzy says ..."

"Walking hormones"

"Are behaviours better explained by hormones rather than psychologies? If we really are more emotional creatures rather than rational creatures and emotions are largely set by hormonal as much as psychological factors then we better learn more about dopamine, vasopressin etc. in order to understand 'consumer' behaviour."
- Jon Leach

"Zero moment of truth"

The changing "path to purchase" ...







Via

"Peacocks and Porsches"

"It is easy to the functional connection between peacock tails and Porsches, and many recent studies have confirmed that men increase the conspicuousness of their consumption when they are interested in mating."
-- Geoffrey Miller, "Spent"

"iPad, youPad, wePad"

"What motivate us"

"We are purpose maximizers, not only profit maximizers."
-- Daniel Pink

"Consumers in a Turbulent Recovery"

"Anxiety about the future and mistrust of big business have triggered a 'back to basics' movement in which consumers continue to rank home, family, stability, and the environment high on their list of values."

-- in "2010 BCG Global Report on Consumer Sentiment"

"Brands and social mobile tools"

"Brand owners that exploit location-based services on mobile phones could benefit from a substantial first-mover advantage among a small but highly influential audience.

According to a poll by Forrester, a total of 4% of American adults have used platforms like Foursquare, Gowalla and Loopt, which reward shoppers for "checking in" at specific sites such as restaurants and retail outlets."