Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
Showing posts with label Planning. Show all posts
Showing posts with label Planning. Show all posts
March 03, 2020
"How to identify and tell your challenger story"
"A challenger is more likely to be about challenging something than someone."
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
November 29, 2011
August 31, 2010
July 28, 2009
July 21, 2008
February 02, 2007
February 01, 2006
January 20, 2006
Ruminations
The account's role: Understanding the client.
The planner's role : Understanding the consumer.
The creative's role: Understanding both.
The planner's role : Understanding the consumer.
The creative's role: Understanding both.
Subscribe to:
Posts (Atom)