October 24, 2004
October 23, 2004
ABOUT ... INDEPENDENT AD. AGENCIES
"All over London, independent agencies are thriving. They have persuaded an increasing number of clients to leave the mammoth agencies."
"Fallon London, Miles Calcraft Briginshaw Duffy, BBH and Mother are among the most productive independent (or partially independent) agencies in the survey. At Fallon, gross income was up 59pc to £10.8m. MCBD was up 31pc to £5.5m. BBH, based on 2002 figures, was up over 7pc to £35.2m and Mother, also using 2002 figures, was up 38pc to £7.6m."
[in Telegraph UK | via Cup of Java]
"All over London, independent agencies are thriving. They have persuaded an increasing number of clients to leave the mammoth agencies."
"Fallon London, Miles Calcraft Briginshaw Duffy, BBH and Mother are among the most productive independent (or partially independent) agencies in the survey. At Fallon, gross income was up 59pc to £10.8m. MCBD was up 31pc to £5.5m. BBH, based on 2002 figures, was up over 7pc to £35.2m and Mother, also using 2002 figures, was up 38pc to £7.6m."
[in Telegraph UK | via Cup of Java]
"KRAMER LEAVES KESSELS"
"In January, Johan Kramer is leaving KesselsKramer -- the Amsterdam agency he co-founded with Erik Kessels in 1996 -- to focus exclusively on directing."
BENETTON
Benetton's latest ad feature a series of primates from the up-coming book 'James and Other Apes' and an exhibition currently running at the Natural History Museum.
'James' is a five year-old pan troglodyte chimpanzee, who's parents were killed for bushmeat. James was taken from a group of hunters in Cameroon, Africa.
Benetton's latest ad feature a series of primates from the up-coming book 'James and Other Apes' and an exhibition currently running at the Natural History Museum.
'James' is a five year-old pan troglodyte chimpanzee, who's parents were killed for bushmeat. James was taken from a group of hunters in Cameroon, Africa.
NOW I'M BLUSHING ...
"The hidden persuader - Short razor sharp post from Portugal. On our RSS list ever since they referenced PSFK in a post. We love **** ****ing."
[in PSFK blogs review]
October 16, 2004
"WHEN THE AD IS MORE TALKED ABOUT, THAN THE BRAND ITSELF"
"What good is the fame that comes from people talking about your advertising if it isn't accompanied by the fortune that comes from people talking about your brand?"
- Richard Huntignton | Opinion article published in the FT Creative and the Account Planning Group.
"What good is the fame that comes from people talking about your advertising if it isn't accompanied by the fortune that comes from people talking about your brand?"
- Richard Huntignton | Opinion article published in the FT Creative and the Account Planning Group.
October 15, 2004
THE FUTURE OF ADVERTISING ... AGAIN?
A quick summary of thoughts and quotes of David Lubars (new CD at BBDO NY), Alex Bugosky and others whose views appeared in NY Metro.
"ad agencies are currently overwhelmed with the suspicion that the language of contemporary ads, the catchy tagline, the celebrity put in a funny situation, the twist ending, even the TV commercial itself doesn't work like it used to."
"How am I supposed to communicate with someone who is used to writing 'I wnt2cu' - asks noted adman Jerry Della"
"BBDO, on the other hand, looks, as Gerry Graf puts it, like an insurance company."
PSFK dixit:
"David Lubars now Creative Director at BBDO describes key issues that advertising will have to address to overcome the future."
'Shilling': The habit for advertising to be untrue, hackneyed, unconvincing, obvious.
'Consumer attentions': No one watches the telly but 11 million watch subservient chicken. Why? How?
'Sophistication': Customers want truth not bullshit.
'Creating lifelong partnerships': You get married and make promises to each other.
A quick summary of thoughts and quotes of David Lubars (new CD at BBDO NY), Alex Bugosky and others whose views appeared in NY Metro.
"ad agencies are currently overwhelmed with the suspicion that the language of contemporary ads, the catchy tagline, the celebrity put in a funny situation, the twist ending, even the TV commercial itself doesn't work like it used to."
"How am I supposed to communicate with someone who is used to writing 'I wnt2cu' - asks noted adman Jerry Della"
"BBDO, on the other hand, looks, as Gerry Graf puts it, like an insurance company."
PSFK dixit:
"David Lubars now Creative Director at BBDO describes key issues that advertising will have to address to overcome the future."
'Shilling': The habit for advertising to be untrue, hackneyed, unconvincing, obvious.
'Consumer attentions': No one watches the telly but 11 million watch subservient chicken. Why? How?
'Sophistication': Customers want truth not bullshit.
'Creating lifelong partnerships': You get married and make promises to each other.
October 05, 2004
SELFRIDGES: That great 'yellow bag' brand
Branding authority Superbrands has unveiled its latest annual 'Cool Brandleaders' book this week, and Selfridges was named UK's coolest brand
[Links: Campaign | Scotsman ]
Brands were ranked by category. Here's a small sample:
COOL FASHION: Diesel 36% | Agent Provocateur 24% | Chanel 15% | Puma 8%
COOL DRINKS: Stella Artois 19% | Stolichnaya vodka 18% | Guinness 17% | Budweiser Budvar 15%
COOL TECHNOLOGY: Bose 28% | Nokia 22% | Denon 12% | Sony Ericsson 11%
Branding authority Superbrands has unveiled its latest annual 'Cool Brandleaders' book this week, and Selfridges was named UK's coolest brand
[Links: Campaign | Scotsman ]
Brands were ranked by category. Here's a small sample:
COOL FASHION: Diesel 36% | Agent Provocateur 24% | Chanel 15% | Puma 8%
COOL DRINKS: Stella Artois 19% | Stolichnaya vodka 18% | Guinness 17% | Budweiser Budvar 15%
COOL TECHNOLOGY: Bose 28% | Nokia 22% | Denon 12% | Sony Ericsson 11%
October 02, 2004
CAMPER: Talking about "brand extension" ...
"Europe's craziest company (Camper) has just opened the world's weirdest restaurant. But being completely cuckoo is still second-placed to making lots of money."
[In European Business ]
"Europe's craziest company (Camper) has just opened the world's weirdest restaurant. But being completely cuckoo is still second-placed to making lots of money."
[In European Business ]
TREND: "Bids and bargains online"
"Why are we so addicted to bidding for second-hand goods?"
[in The Observer Magazine ]
October 01, 2004
"Fred & Farid" (former Euro, Publicis, CLM/BBDO, TBWA, BBH and currently at Goodby Silverstein) in a recent interview at Lürzer's Archive.
L.A.: "What irritates you most about advertising agencies?"
Fred & farid: "The planners. So theoretical, so intellectual, so political. So useless most of the time."
September 24, 2004
ANDY LAW LEAVES GIRL
Emma Barns, Campaign 08:30 23-09-2004
"LONDON - BoymeetsgirlS&J, the agency founded by Andy Law (former St. Luke's man), Kate Stanners and David Pemsel in January, has been thrown into disarray following a fundamental disagreement between its founding partners."
Emma Barns, Campaign 08:30 23-09-2004
"LONDON - BoymeetsgirlS&J, the agency founded by Andy Law (former St. Luke's man), Kate Stanners and David Pemsel in January, has been thrown into disarray following a fundamental disagreement between its founding partners."
September 22, 2004
September 21, 2004
CP+B: "Mini Cooper Convertible. Always open."
"Crispin Porter + Bogusky has debuted a new series of dealer ads for the MINI convertible, all built around the tagline Always Open."
Fancy a "Matrix-style leap" into the driver's seat?
"Crispin Porter + Bogusky has debuted a new series of dealer ads for the MINI convertible, all built around the tagline Always Open."
Fancy a "Matrix-style leap" into the driver's seat?
September 20, 2004
September 16, 2004
"TAKE PRIDE ..."
"Is it time for your brand to step out of the closet? Companies like Subaru and Absolut have been consistently targeting the gay community over long periods of time with good rewards."
[Source: Brand Channel]
"Is it time for your brand to step out of the closet? Companies like Subaru and Absolut have been consistently targeting the gay community over long periods of time with good rewards."
[Source: Brand Channel]
THE 'UNSWOOSHING'SNEAKER
"Oh Phil, your timing couldn't be better. On the eve of our Blackspot sneaker launch, you try to commodify the meaning of "peace" with your John Lennon All Star Peace Chuck. (If you didn't know, Converse is now owned by Nike.) So, as Lennon rolls in his grave, we're emboldened with a renewed sense of purpose: to reclaim our culture from corpo mindfuckers like you.
Enter the world's first global anti-brand: the Blackspot sneaker."
"The proposed shoe was essentially a black Converse Chuck Taylor All Star low-top with its traditional logo replaced by a circular smudge and a black spot stamped on the sole as visual representation of the antibrand."
"With the launch of the Black Spot sneaker, anti-globalisation activists are entering the sports-shoe business. Their mission: to beat Nike at its own game. Can they succeed without betraying their radical ideals?"
September 10, 2004
"DO YOU, UH, BLOG?"
"Blogging, just in case you haven't checked out the Internet since they put the Pets.com sock puppet to sleep, is perhaps the most significant phenomenon of the Web's post-bust years. Blogging has revolutionized the shape of content on the Web, and blogging's impact on various media -- from journalism and criticism to the personal essay and even amateur photography -- is just now making itself felt."
[Source: RES Magazine]
W+K in Lisbon
"Sam and Claudia at the Estádio José Alvalade XXI for a top secret reason that we cannot possibly talk about."
Perhaps a new Nike ad?
[Source: Welcome to optimism]
"Sam and Claudia at the Estádio José Alvalade XXI for a top secret reason that we cannot possibly talk about."
Perhaps a new Nike ad?
[Source: Welcome to optimism]
September 09, 2004
NEURO MARKETING: THE END OF THE HOMO ECONOMICUS?
So the decisions that consumers make are not that rational after all?
"The new science of decision making. It's not as rational as you think."
[in "Mind Reading" | NewsWeek]
"Using the tools of neuroscientists (...) they (marketing people) are trying to learn more about the mental processes behind purchasing decisions."
[in "Inside the Mind of the Consumer" | The Economist]
So the decisions that consumers make are not that rational after all?
 |  |
"The new science of decision making. It's not as rational as you think."
[in "Mind Reading" | NewsWeek]
"Using the tools of neuroscientists (...) they (marketing people) are trying to learn more about the mental processes behind purchasing decisions."
[in "Inside the Mind of the Consumer" | The Economist]
TBWA\PORTUGAL JOINS THE BLOGO-SPHERE
TBWA\Portugal has joined the blogo-sphere.
It's new TBlogWA is already online with an english version coming on soon.
Nice branding with some creative work and pictures. Welcome aboard amigos!
TBWA\Portugal has joined the blogo-sphere.
It's new TBlogWA is already online with an english version coming on soon.
Nice branding with some creative work and pictures. Welcome aboard amigos!
September 03, 2004
SUGGESTIVE PACKAGING
According to St Blasien Jesuit College near Bonn, Germany:
"We are shocked at the shameless presentation of sexual practices on the wrapping, which includes not only sexual intercourse but also fellatio and cunnilingus (...) It's irresponsible, to expose children to such pornographic representations."
[Source: Ananova]
According to St Blasien Jesuit College near Bonn, Germany:
"We are shocked at the shameless presentation of sexual practices on the wrapping, which includes not only sexual intercourse but also fellatio and cunnilingus (...) It's irresponsible, to expose children to such pornographic representations."
[Source: Ananova]
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