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Showing posts with label Social media. Show all posts
Showing posts with label Social media. Show all posts
June 30, 2014
May 10, 2013
"Social media campaigns need objectives"
"In terms of objectives – clients are often going back to the sort of core business drivers that all marketing should be measured against – sales, reduced customer service costs and more, with the reassurance that these too can now be measured. There’s a general sense of decisiveness – less of the testing, trying out, growing Facebook fan numbers for no good reason – and more real plans to make social work the way it should. Tactical campaigns are still happening, of course – but they are increasingly framed by a larger strategy. The idea that content is king (that hackneyed phrase) is being replaced by the idea that content can only be important if you have a plan behind it."
Source
January 16, 2013
"Two girls and a puppy"
Authenticity pays off.
More than one million likes in the pic and 151k likes in the page in less than 24h.
https://www.facebook.com/Twogirlsandapuppy
July 10, 2012
May 11, 2012
February 23, 2012
January 26, 2012
November 11, 2011
"Social media is digital narcissism"
“Social media is digital narcissism. Technology is changing human behaviour, it’s changing in a way in which we´re using it to promote ourselves. From our photographs to our taste, to what we’re playing on Spotify or Soundcloud. Why are we giving away so much of our information, so much of our intimate information: our reading habits our television habits, our listening habits, our political views? So that Facebook can be valued at 80 billion dollars, even though they’re not paying us for that information?"
- Andrew Keen, Wired 2011
May 18, 2011
April 17, 2011
"Big Brother pizza delivery"
As one of the commentators points out, this YouTubian video may be 5 years old, but looking at Facebook's public culture where everyday we share our preferences, thoughts, etc. this simulated reality will be arriving sooner than we expect.
February 27, 2011
February 03, 2011
January 30, 2011
"Food for thought"
"Social media has become such a part of our lives that people rarely even consider just how extreme their social behaviour has become - we log in as soon as we wake up, before we go to bed and even during mealtimes"--Amy Kean, head of the IAB social media council
January 28, 2011
January 06, 2011
"Food for thought"
"So you’ve accumulated 10,000 fans on Facebook. And? While 2010 became the year in which we raced to build up communities for visible brand advocacy, 2011 is the year in which marketers have to start making effective use of these groups."-- Callum Saunders in "Five social marketing trends for 2011"
October 14, 2010
September 03, 2010
"MyMovies, MyReviews"
"Reviewing is the new advertising".
Why bother reading the intellectual, sometimes nonsensical reviews from cinema critics when you have "fflick"!?
July 18, 2010
July 11, 2010
July 08, 2010
"Live off Groupon"
Quit your job and live one year on electronic coupons.
No money. Just a laptop and a cellphone.
::::: "Live off Groupon"
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