January 06, 2011

"Food for thought"

"So you’ve accumulated 10,000 fans on Facebook. And? While 2010 became the year in which we raced to build up communities for visible brand advocacy, 2011 is the year in which marketers have to start making effective use of these groups."
-- Callum Saunders in "Five social marketing trends for 2011"

1 comment:

Carol L. Weinfeld said...

Agree. Hopefully in 2011 marketers will understand how to make effective use of their fans.