VW Fox "Planeta Terra"

Volkswagen - Fox no Planeta Terra - Twitter Zoom - English from AlmapBBDO Internet on Vimeo.

"Brands and social mobile tools"

"Brand owners that exploit location-based services on mobile phones could benefit from a substantial first-mover advantage among a small but highly influential audience.

According to a poll by Forrester, a total of 4% of American adults have used platforms like Foursquare, Gowalla and Loopt, which reward shoppers for "checking in" at specific sites such as restaurants and retail outlets."

"The anti-Foursquare"

:: --------------- >> "Avoidr"