June 26, 2010

June 23, 2010

"Taylored by England"

"Share a smile, get an ice cream"

June 22, 2010

"SitOrSquat"




"SitOrSquat"
- The "Google map" of toilets and bidets.

June 20, 2010

On using social media

"Brands need to listen first, collaborate second,
sell third."
-- Matt Ross, head of creative at TribalDDB

June 19, 2010

Pepsi Refresh case study

June 17, 2010

VW "Fast lane"



June 15, 2010

Tech's the medium, not the message



This is what I think.

Using QR codes, Augmented reality or Socialmedia as pretext without context, is like using "fireworks": they light up the sky and make some noise, but don't last much.

June 14, 2010

Wal-(s)mart



"Technology will drive all sorts of changes, especially in our industry. We have to develop the right channels for customers to shop when they want, how they want and where they want. Think about giving everyone with a mobile device the platform and the information to buy the exact product they want at the absolute best price anywhere in the world."

-- Mike Duke, Wal-Mart's CEO

June 13, 2010

"Food for thought"

"Without the lawnmower, football would not have evolved from a medieval village brawl."
-- Clive Aslet, former Editor of Country Life mag.

June 12, 2010

"Umbrella"



Easy to open. Easy to close.

Client: VW Eos
Agency: DDB Brussels

June 11, 2010

"Death Penalty"



Client: Amnesty International
Agency: TBWA\Paris

June 06, 2010

"Slice of life lessons"

Response from Pam Watt, a scrap merchant from Tunbridge Walls who sold a stake of their business for £6m, to John Hunt a Goldman Sachs banker who offered his services to manage Pam's new wealth:

"Thank you for your offer. The money you refer to is the product of years of hard work and taking risks. During those years banks were noticeable by their absence. I know you are mereley doing God's work, presumably the same God who showers us with tempest, flood and pestilence, but when we needed to raise capital you didn't seem to be around. Maybe we missed you. This money was made from graft and it belongs to industry. Maybe I'm being arrogant but we feel best placed to know where to invest it."

Via: The Sunday Times, "A sweeping no for Goldman banker"

June 01, 2010

"Men with talent"



Client: Heineken
Agency: TBWA\Neboko


Via

"Food for thought"

"Have a Facebook fan page? Got a weblog? Have a channel on YouTube? blah blah blah… With the greatest respect, so what!?!? All output. What's the outcome?"
-- in Zen And The Heart Of Social Media