"Four steps"

Becks "four step brewery system"
Leo Burnett, London

Food for thought

"Culture Connection is the future of marketing communication. Identifying cultural trends, creating new cultural trends, grassroots movements, it's about being a catalyst for culture on the rise, shaping cultural space."
- - Scott Goodson, StrawberryFrog

Looking for the lion

Automated agencies

[Click on image to see the video]

Sir Martin "Why Pay People" Sorrell, Mr.WPP in action at Cannes last week:

"I've often thought how much easier it would be to run an advertising agency if you could only get rid of the creative department."

"It's the world's very first fully-automated creative department. Account planners simply stuff their briefs into its backside -- on the left where the wires are -- and within seconds multimedia, fully integrated award-winning ads come fizzing out the front at 35 kilometers per hour."

"And since the world is suffering from a vast surplus of data, this means that from now on account planners will be very cheap to run, which naturally appeals to me a great deal."

[Via: Ad Age]

"Social advertising"

Here's an interesting trend: Big ad agencies buying space in hyper-visited blogs in order to showcase their creative work.

Well that's precisely what JWT has done through a partnership with the famous political blog "the Huffington Post".

There you'll be able to find out the written opinions of people like Charlie Sheen, George Clooney, Tina Brown and Harold Evans.

[see also: Brand Republic]

"Neophilia"

According with Japanese scientists there's a genetic explanation for impulse and "need-to-have" consumerism which is produced by a body enzyme.

A "Neophiliac" is a person who is genetically more predisposed than others to wanting the newest toys, gadgets and fashions. The term "Neophilia", the love for everything new or novel, is already on Wikipedia.

[Via: Fallon Trend Point]

"Not your soldier"

That's why ...

Client: ESPN
Agency: Duda Propaganda

Ruminations

"Perfect pitch"

Several year after the publication of "Truth, Lies and Advertising", Jon Steel seems to be back with a new book entitled "Perfect Pitch : The Art of Selling Ideas and Winning New Business" -- the book will be available in October this year.

"José Mourinho"

Client: Marmite (Unilever)
Agency: DDB London

"Run Free"

Client: Nike
Agency: JWT, Hong Kong

"Head"

Client: PlayStation 2
Agency: TBWA\Paris

"Hasta luego!"

A moment of provocative "fair-play".

A republican house

Client: IKEA
Agency: SCPF, Barcelona

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[The same campaign/concept but on TV]

Fallon, London: "Tate Britain"

[Grand Prix outdoor -- Cannes 2006]

If you drink ...

"If you drink, blow on your cellphone."

LG Electronics, the South-korean company launched recently in the market a cellphone model (LP4100 Sobriety Phone) that contains a built-in breathalyzer. Here's an innovative and disruptive handset offer.

[Source: Wired Magazine]

Nike: "Rooney"

"Leak"

Client: Skittles
Agency: TBWA\Chiat\Day

"Tuperzik"

Client: 3 mobile operator
Agency: WCRS

Maradona's nightmare

"I think I've been drinking too much of this
brazilian guarana."

Client: Guaraná Antartica
Agency: Duda Propaganda

There are no lions in France

Cannes Predictions and Cannes Private View are just two of the websites, set by Leo Burnett Brazil and DDB/Campaign Magazine, where you can see some of the creative campaigns that have strong chances of collecting Lions in Cannes during next week.

[Via: Ad Me || Ad-Rag]

Fallon: "Citibank"

Collateral damage

"Drink and drive also kills those who didn't drink"
Agency: Lew Lara

"Ice Skating Priest"

Client: Stella Artois
Agency: Lowe, London

"Beware of old furniture"

Client: D&D Shopping
Agency: Carillo Pastore Euro RSCG

"Jump in"

Client: Microsoft XBOX 360
Agency: Mccann, S. Francisco

Yoho Yue

Yoho Yue :: Reel

Forget the obstacles ...

"Just run"

Behram Olive Oil

:: TBWA\Istanbul

Really fresh breath

Here's a very interesting promo action developed by Kolle Rebbe in Germany for VIVIL, a producer of candies and breath drops.

Imagine you've just had a greasy kebab. To bring this moment to life, Kelle Rebbe made a flip book, complete with real smells. When you flick through the flip book, it looks like someone who has just eaten a large doner is breathing on you, and the draught produced by the motion of the pages reinforces the impression.

Fortunately, their breath smells not of kebab meat and chilli sauce, but fresh and minty, because the pages of the book have been impregnated with a peppermint scent.

"Unlike any other"

[Click to enlarge image]

"A masterpiece unlike any other."
Client: Mercedes-Benz
Agency: Y&R Israel

"All we need is love"

"All we need is love": Anatomy of a threesome relationship.

Turn here

"Publish yourself" and "Broadcast yourself" are the most recent paradigms of the new internet, also known as "Web 2.0".

Personalization, Community and Self-expression are some of the values that millions of users look for in blogs and websites such as "My Space", "Hi5", "Wikipedia", "You Tube", "Flickr" ... amongst others.

"Turn Here" is a recent online community where viewers can share and get a local guided tour of cool places and cities all around the world.

AMV BBDO: "Guiness"

[Click to enlarge image]

Signs of times

"Not since Jesus has a baby been so eagerly anticipated."

-- New York magazine referring to Brad and Angelina's son.