June 26, 2006

"Social advertising"

Here's an interesting trend: Big ad agencies buying space in hyper-visited blogs in order to showcase their creative work.

Well that's precisely what JWT has done through a partnership with the famous political blog "the Huffington Post".

There you'll be able to find out the written opinions of people like Charlie Sheen, George Clooney, Tina Brown and Harold Evans.

[see also: Brand Republic]

1 comment:

Anonymous said...

Have you seen all this?