Several year after the publication of "Truth, Lies and Advertising", Jon Steel seems to be back with a new book entitled "Perfect Pitch : The Art of Selling Ideas and Winning New Business" -- the book will be available in October this year.
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2 comments:
Gr8 man...a man of Steel!!!
Thanks for the heads up here. TL&A is a classic marketing book. Looking forward to Steel's PERFECT PITCH.
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