June 22, 2006

"Perfect pitch"

Several year after the publication of "Truth, Lies and Advertising", Jon Steel seems to be back with a new book entitled "Perfect Pitch : The Art of Selling Ideas and Winning New Business" -- the book will be available in October this year.

2 comments:

albeenah said...

Gr8 man...a man of Steel!!!

johnmoore (from Brand Autopsy) said...

Thanks for the heads up here. TL&A is a classic marketing book. Looking forward to Steel's PERFECT PITCH.