June 09, 2006

"Unlike any other"

[Click to enlarge image]

"A masterpiece unlike any other."
Client: Mercedes-Benz
Agency: Y&R Israel


Roland said...

Nice idea. But one thing is missing: product exclusivity. This idea could be relevant for any luxury car, not just a mercedes benz. It' not gripping hence. The image is gripping and stays within ones imagination, but the brand is interchangeable.

David Wen said...

I agree. I feel like I've seen this before for Infiniti, Lexus...