The Hidden Persuader: February 2006

February 25, 2006

February 24, 2006

February 23, 2006

"When CNW surveyed shoppers coming out of Wal-Mart stores, 75% said they preferred to buy American, yet an inspection of their purchases found that 90% were made in China."
- CHICAGO TRIBUNE 1.24.06

This would make an interesting post about the «brand provenance» image, the real "made in" country and the perceptions the consumer has about what he thinks he's buying.

"Food for thought"

"The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. To succeed we must stop being so damn normal. In a winner-takes-all world, normal = nothing."
- Kjell Nordström and Jonas Ridderstråle, "Funky Business"

February 20, 2006

Agencies "inside out"

The Martin Agency || ................. || Strawberry Frog, NY

Ignacio Oreamuno and the good people at I Have and Idea, have done a great work in every front.

In their latest "Agency profile" they guide us through The Martin Agency and Strawberry Frog, NY (above).

February 19, 2006

"The Fogged Mirror"

"The Fogged Mirror" - Current exhibition by Ed Templeton, skater, founder of Toy Machine and iconoclast artist.

[Via: Roberts and Tilton, Los Angeles]

Sopranos and Google maps

According to Advertising Age, HBO is creating a map of New Jersey to remind viewers about some of the Sopranos' story lines, scenes and places. Using a Google platform as branding medium, HBO expects it to work as "a geo-visual tour of the TV series, a very interactive way to get people caught up".