February 19, 2006
Sopranos and Google maps
According to Advertising Age, HBO is creating a map of New Jersey to remind viewers about some of the Sopranos' story lines, scenes and places. Using a Google platform as branding medium, HBO expects it to work as "a geo-visual tour of the TV series, a very interactive way to get people caught up".
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1 comment:
Now it is live on HBO's website!
Missing such creative ideas in France, thanks for you interesting benchmark in th US!
Charlotte Flax
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