February 19, 2006

Sopranos and Google maps

According to Advertising Age, HBO is creating a map of New Jersey to remind viewers about some of the Sopranos' story lines, scenes and places. Using a Google platform as branding medium, HBO expects it to work as "a geo-visual tour of the TV series, a very interactive way to get people caught up".

1 comment:

Charlotte Flax said...

Now it is live on HBO's website!
Missing such creative ideas in France, thanks for you interesting benchmark in th US!
Charlotte Flax