February 23, 2006

Brand provenance

"When CNW surveyed shoppers coming out of Wal-Mart stores, 75% said they preferred to buy American, yet an inspection of their purchases found that 90% were made in China."
- CHICAGO TRIBUNE 1.24.06

This would make an interesting post about the «brand provenance» image, the real "made in" country and the perceptions the consumer has about what he thinks he's buying.

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