"Little countries think of big countries all the time, but big countries don't think about little countries."
-- Wally Olins
Showing posts with label Brand Provenance. Show all posts
Showing posts with label Brand Provenance. Show all posts
November 12, 2012
Lessons in "nation-branding"
"Little countries think of big countries all the time, but big countries don't think about little countries."
-- Wally Olins
February 23, 2006
Brand provenance
"When CNW surveyed shoppers coming out of Wal-Mart stores, 75% said they preferred to buy American, yet an inspection of their purchases found that 90% were made in China."- CHICAGO TRIBUNE 1.24.06
This would make an interesting post about the «brand provenance» image, the real "made in" country and the perceptions the consumer has about what he thinks he's buying.
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