by Calle Astrand
August 24, 2004
THE RAISE OF THE BROWN POUND
After targeting the "pink pound" (gay community) and the "grey pound" (senior consumers) the marketers turn to the "ethnic majorities".
"Black and Asian people used to be caricatured in TV adverts - if they were there at all. Now, with the help of Thierry Henry and a Halifax bank manager, they've arrived in the cultural mainstream. That's because everyone, from advertisers to fashion designers, is realising that the brown pound is worth billions..."
[Link: "The new black"]
After targeting the "pink pound" (gay community) and the "grey pound" (senior consumers) the marketers turn to the "ethnic majorities".
"Black and Asian people used to be caricatured in TV adverts - if they were there at all. Now, with the help of Thierry Henry and a Halifax bank manager, they've arrived in the cultural mainstream. That's because everyone, from advertisers to fashion designers, is realising that the brown pound is worth billions..."
[Link: "The new black"]
August 23, 2004
Luerzer's Archive invites students to show their work
"Lürzer's ARCHIVE is introducing a new section designed to showcase the work of outstanding students in an effort to help launch their careers.
A selection of all campaigns entered will be chosen to appear in each bi-monthly issue of Lürzer's ARCHIVE by a jury under the direction of editor-in-chief Michael Weinzettl."
[via Ad-Rag]
August 20, 2004
ETERNAL YOUTHS
 | "Baby boomers seem to be intent on having their time again,? say James HarkinandJulia Huber, co-authors of Eternal Youths. ?For some this may mean being able finally to afford the cool brands of their youth that they never had the money to buy when they were young. For others it may be that they were so busy with careers that they missed out on their children growing up."
[in Demos] |
August 18, 2004
BECAUSE I'M PROUD OF ..
"The Hidden Persuader is a tremendous blog from Portugal. Advertising/marketing/design news, views and thinking. And a tremendous collection of interesting links."
in APG UK ]
"The Hidden Persuader is a tremendous blog from Portugal. Advertising/marketing/design news, views and thinking. And a tremendous collection of interesting links."
in APG UK ]
"WHY ARE YOU CREATIVE?"
Wim Wenders, Dennis Hopper, David Lynch, Bowie amongst others answer to this question.
[Via: Blogfonk]
Wim Wenders, Dennis Hopper, David Lynch, Bowie amongst others answer to this question.
[Via: Blogfonk]
NO LOGO FCUK NO LOGO
"Clothing chain French Connection is dropping its infamous FCUK logo from its advertising after years of complaints and censures from advertising watchdogs.
French Connection and its advertising agency, TBWA London, are attempting to inject new life into the brand amid complaints that its advertising has become old and tired.
A £3m advertising campaign will dump the logo in favour of no logo at all, although the FCUK branding will still appear on clothes, according to a report in the Independent.
Instead, the company will screen a 60-second commercial it claims is a satire on advertising."
[Source: Media Guardian]
"Clothing chain French Connection is dropping its infamous FCUK logo from its advertising after years of complaints and censures from advertising watchdogs.
French Connection and its advertising agency, TBWA London, are attempting to inject new life into the brand amid complaints that its advertising has become old and tired.
A £3m advertising campaign will dump the logo in favour of no logo at all, although the FCUK branding will still appear on clothes, according to a report in the Independent.
Instead, the company will screen a 60-second commercial it claims is a satire on advertising."
[Source: Media Guardian]
August 12, 2004
A COFFEE WITH A TRUE AWAKENING PURPOSE: "Il Vizio. Extra Strong Coffee" | MC Saatchi
"Political activism is being used as the latest way to market products to young consumers ..." in The Guardian
 |  |
"Political activism is being used as the latest way to market products to young consumers ..." in The Guardian
"A drink promotion and a toilet"
Here's an interesting way of creating some buzz and bringing 'curious' new clients in:
"A pub in Argentine is offering free drinks to customers - until the first person goes to use the toilet. The El Bosque pub in Quilmes offers free drinks to everyone over 18, reports the Las Ultimas Noticias.
Customers entering the pub is given an empty glass that can be refilled as many times as the person wants. But the promotion ends when the first person in the pub uses the toilet. When that happens, a set of red lights goes on, and then every one has to start paying for their drinks.
A pub manager said: "It is funny because the first person to use the toilet is always spotted and ends up being booed and cursed at."
Source: Ananova
August 11, 2004
August 05, 2004
TAGS THAT BUZZ
 | Tom Bihn a backpacks and laptop cases manufacturer from Washington has been generating tremendous buzz with its bilingual instruction tags:
"Nous sommes desoles que notre President soit un idiot. Nous n'avons pas vote pour lui." "We're sorry our president is an idiot. We didn't vote for him." |
FUSE THIS!
On Fuse's ads, Rob Schwartz from TBWA\Chiat\Day (the agency responsible for Apple's iPod communication) says:
Q. What do you think of Fuse's parody of the iPod work in its latest advertising?
A. In some ways it is a badge of success. The work is so famous and part of the culture that people want to participate, sometimes for evil and sometimes for good. We're trying to make all our brands famous, so if people are pimping the work, we're at least out there doing our job. As to the legal aspects, I'm sure our business-affairs people are looking into it."
in Adweek
 |
 |
On Fuse's ads, Rob Schwartz from TBWA\Chiat\Day (the agency responsible for Apple's iPod communication) says:
Q. What do you think of Fuse's parody of the iPod work in its latest advertising?
A. In some ways it is a badge of success. The work is so famous and part of the culture that people want to participate, sometimes for evil and sometimes for good. We're trying to make all our brands famous, so if people are pimping the work, we're at least out there doing our job. As to the legal aspects, I'm sure our business-affairs people are looking into it."
in Adweek
"POSITIONING" ... REVISITED
 | If you have the chance, time or patience check out the new blog from Laura Ries, daughter of the well-known writer, thinker and columnist Al Ries and co-author of '22 Immutable Laws of Branding'.
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