August 18, 2004


"Clothing chain French Connection is dropping its infamous FCUK logo from its advertising after years of complaints and censures from advertising watchdogs.

French Connection and its advertising agency, TBWA London, are attempting to inject new life into the brand amid complaints that its advertising has become old and tired.

A £3m advertising campaign will dump the logo in favour of no logo at all, although the FCUK branding will still appear on clothes, according to a report in the Independent.

Instead, the company will screen a 60-second commercial it claims is a satire on advertising."

[Source: Media Guardian]

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