August 05, 2004


On Fuse's ads, Rob Schwartz from TBWA\Chiat\Day (the agency responsible for Apple's iPod communication) says:
Q. What do you think of Fuse's parody of the iPod work in its latest advertising?
A. In some ways it is a badge of success. The work is so famous and part of the culture that people want to participate, sometimes for evil and sometimes for good. We're trying to make all our brands famous, so if people are pimping the work, we're at least out there doing our job. As to the legal aspects, I'm sure our business-affairs people are looking into it."

in Adweek

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