THE RAISE OF THE BROWN POUND
After targeting the "pink pound" (gay community) and the "grey pound" (senior consumers) the marketers turn to the "ethnic majorities".
"Black and Asian people used to be caricatured in TV adverts - if they were there at all. Now, with the help of Thierry Henry and a Halifax bank manager, they've arrived in the cultural mainstream. That's because everyone, from advertisers to fashion designers, is realising that the brown pound is worth billions..."
[Link: "The new black"]