August 23, 2004

Luerzer's Archive invites students to show their work

"Lürzer's ARCHIVE is introducing a new section designed to showcase the work of outstanding students in an effort to help launch their careers.
A selection of all campaigns entered will be chosen to appear in each bi-monthly issue of Lürzer's ARCHIVE by a jury under the direction of editor-in-chief Michael Weinzettl."

[via Ad-Rag]


Anonymous said...

Kimberly Baffi is "Lürzer’s Archive International Student of the Year 2008"

Antiquated though it may at first appear, writing by hand can be a genuine pleasure once again for all those who choose to use Mont Blanc fountain pens. "Say goodbye to acronyms, abbreviations, et cetera, et cetera," runs the headline of the prize-winning ad by Kimberly Baffi.

Of the total of 940 campaigns submitted this year by colleges and universities from around the world, 31 made it into the pages of the internationally acclaimed magazine "Lürzer’s Archive," which acts as a showcase for outstanding print and TV campaigns. As is the case every year, readers were invited to choose their own favourites. Votes were cast by 7,289 creatives, 1,007 of them having opted in favour of Kimberly Baffi. No less than 796 votes were cast on the busiest "polling day."

Here is a brief selection of comments posted by those voting for Baffi’s work: "This is my fave, just because it is a good ol’ fashioned headline, something I see fewer and fewer students able to manage" "Simple, clean, messaging for product is strong", "Very clever, and timely", and: "Wow. This Kimberly Baffi is talented. How can I hire her?"

The winner will be flown to the New York Festivals in May 2009, where she will be presented with the "Student of the Year" trophy, the specially produced "Lürzer's Archive Sixpack."

The Award was first established in 2004 to provide students of advertising and communications design with a platform for their work. A number of our readers – among them leading advertising industry figures – originally encouraged us to establish a competition for new and up-and-coming advertising talents.

The very first "Student of the Year," Menno Kluin, has since launched a highly successful career at Saatchi & Saatchi New York, and has already won a clutch of Gold Lions in Cannes.

Published every two months, "Lürzer’s Archive" is read by 150,000 creatives in 35 countries worldwide.

Lakpa Sherpa said...

Announcing the “Lürzer’s Archive Student of the Year 2009”

For the fifth year in succession, the award for this year’s best student work has now been presented. Once again, Miami Ad School wins the palm.

“Lürzer’s Archive International Student of the Year 2009” Juri Zaech (Art Director) and David Aronson (Copywriter)

“The Kodak ad feels fresh and, for a student campaign, it’s very nicely executed. (…)
It's still simple and understandable. Even more so when you think the camera itself is prominently featured!! Doing a good ad featuring mainly a pack shot is a hard thing to do.”

Says Menno Kluin, the very first “Student of the Year” and, just like this year’s winners, a former student of the Miami Ad School Hamburg, and now a very successful art director for Saatchi & Saatchi and Y&R New York.

Overall, 7,689 readers voted for their favourite ad together with a first convened jury consisting of Menno Kluin, John LaMacchia (Y&R New York), and our editor-in-chief, Michael Weinzettl, which finally awarded the prize to Juri Zaech and David Aronson for the most outstanding submission.
The best 34 campaigns submitted by universities and several different schools managed to be nominated for the “Lürzer’s Archive International Student’s Awards” and appeared in issues 5/08 to 4/09 in the category “Students.”
The Miami Ad School Students explained their work:

“Maybe the inspiration for the campaign came from the fact that we were interning in Paris and didn’t speak French. The hardest and funniest thing was to come up with the details in the ads. You would think that coming up with stuff that doesn’t make any sense would be easy but it was surprisingly hard.”

The winner has been invited to the Golden Drum Awards taking place in Portorož in October 2009, where he will also be awarded the “Student of the Year” trophy, a specially produced “Lürzer’s Archive Six-Pack”.

The award was launched in 2004 to give students from advertising and communication design a platform on which to publish their own work.

“Lürzer’s Archive” is published bimonthly and has over 152,000 readers in 35 countries all around the world.

The Six-Pack – a unique and special trophy awarded to the Student of the Year