I pose the question of why? Why does the planning and creative process need to be segmented. If a planner can't come up with the strategic idea, what good is the execution? I believe planners are creative, more so than the traditional stereotype. The industry must snap out of the eighties.
1 comment:
I pose the question of why? Why does the planning and creative process need to be segmented. If a planner can't come up with the strategic idea, what good is the execution? I believe planners are creative, more so than the traditional stereotype. The industry must snap out of the eighties.
Post a Comment