"Pablo's Dog" theory

MARKETING 101
(0:45")

 

Learning by doing

[photo via Flickr]


"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."

------------> Source: Harvard Working Knowledge

Branded utility?

Untitled from First and last name on Vimeo.

"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.

The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".

[Via: Media Guardian]

Bic. Always handy.

We've had lighters, pens and razors (for him and her) now Bic has just launched a "low-cost" mobile handset with network provider Orange France.

[Via: Springwise]

"Individual by choice"

"Beck's Canvas": Limited edition art label bottles. Nice touch!

More monogram, less food

Here's a "funny" story that encapsulates and illustrates the so-called "Masstige" ~trend and how Maslow's pyramid in today's society should start from the top to the base:

"In September 2005, following the worst natural disaster in American history, the Federal Emergency Management Agency (FEMA) began distributing $2,000 debit cards to Hurricane Katrina’s neediest victims. The cards carried a note saying they were not to be used for alcohol, tobacco, or firearms. But the cards said nothing about $800 monogrammed handbags. 'We’ve seen three of the cards,' an employee of a Louis Vuitton store near Atlanta, Georgia, told the New York Daily News soon after the cards were issued."

Read the article here:
"The delicate balancing act of luxury for the masses".