July 28, 2008

Learning by doing

[photo via Flickr]

"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."

------------> Source: Harvard Working Knowledge

1 comment:

Anonymous said...

In Australia, Starbucks was never special - it was announced yesterday that all remaining stores are closing down.
Australian's have always been fond of great coffee and most importantly an authentic experience not a sterile interior, with no atmosphere and fake frappey coffe