"How I Faked My Way to Paris Fashion Week"

Branding: The power of telling a story.

 

City-brand

:: Saffron Consultants

"NAMING GOES SUPER SIMPLE"

More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...

source: http://bit.ly/1vNMo79

Lessons in "nation-branding"

"Little countries think of big countries all the time, but big countries don't think about little countries."
 -- Wally Olins

"Social chocolate"

@knockknock