"Extra help"

"Because sometimes their brains need a little extra help"

Client: John West
Agency: Boys and Girls, Dublin

AXE "Premature sweating"

Money (after all) grows on trees

The story behind "stuff"

Caveat emptor?
Not any more. People are getting smarter and better informed on the choices they make.

"Food for thought"

"I don't believe I'm in the business of creating brand perception. I'm in the business to create brand reality."
-- Bob Lord, CEO Razorfish

"Billygram-ming"

apps.facebook.com/billygram

Client: IKEA
Agency: Ogilvy Frankfurt

"Food for thought"

"Customer satisfaction tells us almost nothing about what our customers will do in the future."
-- Neale Martin, "Habit: The 95% of Behavior Marketers Ignore"

"Offensive T-shirts"

Via

"Disconnect"

From Diesel's Facepark to Fiat's Disconnect.
The "Analog VS Digital" theme again explored in advertising.

"Food for thought"

"To be successful in social spaces, you need to be active in the world."
-- Faris Yakob

"The Colony"

"Join the social experiment"

Client: Discovery Channel
Agency: Campfire

"Analog, the new digital"

"Facepark": the analog version of Facebook by Diesel.

"Interactive Twitter-Based Murals"

Client: Canadian Tourism Commission
Agency: DDB, Vancouver

VW "The Elevator"

"5,4,3,2 ..."

"Rise up. Stay alert"

Client: Axe
Agency: Buzzman, Paris

"Food for thought"

"When you combine a real product or service benefit with a human connection, that's where the real magic of social media happens."
-- Rohit Bhargava, Ogilvy and author of "Personality Not Included"

"The anti-Foursquare"

:: --------------- >> "Avoidr"

"A question of trust"

Source: Nielsen Wire

"Live off Groupon"

Quit your job and live one year on electronic coupons.
No money. Just a laptop and a cellphone.

::::: "Live off Groupon"

"The vuvuzela will blend"

"The New Collectivism"

"Temporary ownership" meets "Swapping and sharing are the new shopping" meets "Collective intelligence".

---------------- > "The New Collectivism"

"Smart shopping 2.0"

::::: Google Shopper APP :::::

"Social commerce. Beyond transactions"

Social Commerce | Beyond Transactions

View more presentations from Paul Marsden.

"Food for thought"

"I think what probably appealed to us most about Wags was the fairytale element. Here were what we patronisingly liked to call “ordinary” girls — girls from council estates who two minutes ago were mooching around in nylon tracksuits and fake Ugg boots — suddenly elevated to celebrity royalty as if by magic."
-- India Knight, The Sunday Times

YouTubian stuff

:::: "Super Mario Beatbox" ::::

Cola Zero "The swap"

So simple. So effective.