[Author: Vinchen | Via: Wooster Collective]
April 26, 2007
"Rubicam-nisms"
“You can make a brand with any combination of
adjectives, and no one will notice it.”
-- Raymond Rubicam
April 20, 2007
April 19, 2007
April 17, 2007
"Food for thought"
"But consumption is too accessible now. What really counts today is status - and that comes from your eco-credentials, or your status in the virtual world, or your creativity as a consumer."-- Reiner Evers, Trendwatching.com in Holland Herald (April 2007)
"Lux populi"
"Look around, and you will see that almost every category of consumables has cake at the top. This is true not just for expensive products such as town cars and McMansions, but for everyday objects. In bottled water, for instance, there is Evian, advertised as if it were a liqueur. In coffee, there’s Starbucks; in ice cream, Häagen-Dazs; in sneakers, Nike; in wine, Chateau Margaux; in cigars, Arturo Fuente Hemingway, and well, you know the rest. Having a few TVs around the house is fine, but what you really need is a home entertainment center worthy of Versailles, with a JBL Ultra Synthesis One audio system, a Vidikron Vision One front projector, a Stewart Ultramatte 150 screen, a Pioneer DV-09 DVD player, and an AMX ViewPoint remote control. Hungry for chow with your entertainment? Celebrity chef Wolfgang Puck has his own line of TV dinner entrées."
[Source: The Wilson Quarterly]
April 16, 2007
April 12, 2007
April 06, 2007
"Food for thought"
"Ideas are useless unless used. The proof of their value is only in their implementation. Until then, they are in limbo."-- Theodore Levitt, Ideas Are Useless Unless Used
April 05, 2007
April 04, 2007
April 02, 2007
April 01, 2007
"Food for thought"
"What do you want from an airline beyond a well-priced ticket and punctual service? Do you want more legroom? A guarantee that the crying baby will be at least 10 rows away from you? That the man across the aisle will not snore for a solid six hours between Hong Kong and Melbourne? Or a cabin full of attentive and elegant flight attendants who anticipate your next need?"-- Tyler Brûlé in International Herald Tribune
"Not a fashion accessory"
"The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided us with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt."
Agency: Contrapunto Barcelona
Client: FAADA
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Pere Ferrer
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