Nice one. Ray Rubicam was a true visionary. He also said: "The objective of advertising is to sell goods. It has no other justification worth mentioning". I can't help but feel that a lot of people in the industry have forgotten this.
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Nice one. Ray Rubicam was a true visionary.
He also said: "The objective of advertising is to sell goods. It has no other justification worth mentioning".
I can't help but feel that a lot of people in the industry have forgotten this.
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