April 26, 2007


“You can make a brand with any combination of
adjectives, and no one will notice it.”
-- Raymond Rubicam

1 comment:

fredrik sarnblad said...

Nice one. Ray Rubicam was a true visionary.

He also said: "The objective of advertising is to sell goods. It has no other justification worth mentioning".

I can't help but feel that a lot of people in the industry have forgotten this.