"What do you want from an airline beyond a well-priced ticket and punctual service? Do you want more legroom? A guarantee that the crying baby will be at least 10 rows away from you? That the man across the aisle will not snore for a solid six hours between Hong Kong and Melbourne? Or a cabin full of attentive and elegant flight attendants who anticipate your next need?"
-- Tyler Brûlé in International Herald Tribune