April 01, 2007
"Not a fashion accessory"
"The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided us with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt."
Agency: Contrapunto Barcelona
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Pere Ferrer
Posted by hidden persuader at 1.4.07