April 01, 2007

"Not a fashion accessory"

"The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided us with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt."

Agency: Contrapunto Barcelona
Client: FAADA
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Pere Ferrer

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