January 26, 2007
Food for thought
"The creative process is a cocktail of instinct, skill, culture and a highly creative feverishness. It is not like a drug; it is a particular state when everything happens very quickly, a mixture of consciousness and unconsciousness, of fear and pleasure; it's a little like making love, the physical act of love."-- Salvador Dali
January 17, 2007
January 11, 2007
Food for thought
"There is a paradox at the heart of our lives. Most people want more income and strive for it. Yet as Western societies have got richer, their people have become no happier."-- Richard Layard, "Happiness: Lessons from a New Science"
"Little grey sells"
"By scanning the brains of volunteers, advertisers can discover which brands consumers respond to. It's perfectly legal but is it ethical? Our correspondent reports on the controversial practice of neuromarketing."
[Source: Times2]
January 10, 2007
"Nike Trial Van"
No sales pitch. Just shoes, advice, and water.
Simple, intelligent, effective. Set up a pop-up store in a road or a nice place for jogging ... and the rest is self-evident.
The product experimentation will help to create loyalty; the brand's action will generate good-will whithin the community of joggers.
[Source: PSFK | Via: Room 116]
January 07, 2007
"Food for thought"
"From digital agencies winning traditional above-the-line assignments to branding agencies working across all consumer touch-points, to media owners cutting out the advertising middle-man, to YouTubers making their own ads, the marketer's options just exploded. And with this explosion some control - control over how a brand is portrayed, perceived - must be ceded."-- Claire Beale (editor Campaign Magazine) in The Independent
January 05, 2007
Greenpeace International
"Let's do something. Because clearly they won't do anything."
Bush, Blair, Chirac, Puttin and Zapatero on MSN Messenger.
Client: Greenpeace
Agency: Savaglio\TBWA
The most contagious
YouTube, Nintendo Wii, iPod Nano, Design Barcode, Dove "Evolution", Adidas Adicolor, Current TV ... are just some of the most contagious ideas from 2006 according to Contagious Magazine.
The values that today's consumers seek in the majority of products and services are all there:
-- Experimentation; Simplification; Capacity to share; Customization and Empowerment.
[via: R'n'R Advertising]
January 04, 2007
January 02, 2007
"Food for thought"
"People go shopping to cheer themselves up - because their job is depressing; their boss is a bitch; their spouse is having an affair; they feel trapped and bored and short on glamour ... It might work in the short term. Well of course it does."-- Daisy Waugh, Sunday Times, 31st Dec.
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