"From digital agencies winning traditional above-the-line assignments to branding agencies working across all consumer touch-points, to media owners cutting out the advertising middle-man, to YouTubers making their own ads, the marketer's options just exploded. And with this explosion some control - control over how a brand is portrayed, perceived - must be ceded."-- Claire Beale (editor Campaign Magazine) in The Independent
2 comments:
Quelle surprise ... that's why most of the big networks are now selling themselves as "360º agencies" and other jargons.
sure
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