January 07, 2007

"Food for thought"

"From digital agencies winning traditional above-the-line assignments to branding agencies working across all consumer touch-points, to media owners cutting out the advertising middle-man, to YouTubers making their own ads, the marketer's options just exploded. And with this explosion some control - control over how a brand is portrayed, perceived - must be ceded."
-- Claire Beale (editor Campaign Magazine) in The Independent


Anonymous said...

Quelle surprise ... that's why most of the big networks are now selling themselves as "360º agencies" and other jargons.

Anonymous said...