January 10, 2007
"Nike Trial Van"
No sales pitch. Just shoes, advice, and water.
Simple, intelligent, effective. Set up a pop-up store in a road or a nice place for jogging ... and the rest is self-evident.
The product experimentation will help to create loyalty; the brand's action will generate good-will whithin the community of joggers.
[Source: PSFK | Via: Room 116]
Posted by hidden persuader at 10.1.07