January 10, 2007

"Nike Trial Van"

No sales pitch. Just shoes, advice, and water.

Simple, intelligent, effective. Set up a pop-up store in a road or a nice place for jogging ... and the rest is self-evident.

The product experimentation will help to create loyalty; the brand's action will generate good-will whithin the community of joggers.

[Source: PSFK | Via: Room 116]

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