January 30, 2006


"Food for thought"


"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."
- Kenneth Roman, ex-CEO O&M

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posted by hidden persuader at 30.1.06 0 comments


"Amnesty teleshop"



[Click to view film]

Agency: Mother, London

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January 26, 2006


Beechams: "Ice hole"



[Click to view film]

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Stop'n'Grow



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posted by hidden persuader at 26.1.06 2 comments


"Bowling in the street"







Duval Guillaume Brussels sends Ghent to the bowling alley.
"As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.

The campaign aimed for the area around the ?Overpoort Bowl?, a popular bowling alley right in the hart of the Ghent?s student neighbourhood.

All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, ? All round objects around the bowling alley got a "bowling ball make-over".

Agency: Duval Guillaume

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posted by hidden persuader at 26.1.06 0 comments


"BP change"



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posted by hidden persuader at 26.1.06 1 comments


CLM BBDO: Wrigley's



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January 20, 2006


Ruminations


The account's role: Understanding the client.
The planner's role : Understanding the consumer.
The creative's role: Understanding both.

Labels: ,


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posted by hidden persuader at 20.1.06 1 comments


"Lucky shirt"



[Click to see the film]

Title: "Dirty Shirt"
Client: Hockey Canada
Agency: DDB Canada, Toronto

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posted by hidden persuader at 20.1.06 3 comments


"Talk about sex"



LDV Red Cell, "Sexual health info"

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posted by hidden persuader at 20.1.06 2 comments

January 18, 2006


"Food for thought"


"In sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle."

- Davis and Stephenson, The McKinsey Quarterly, Jan. 2006

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January 13, 2006


This saturday ...




... @Sabotage Club, Lisbon.

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posted by hidden persuader at 13.1.06 0 comments

January 11, 2006


Today's snapshot



[Taken by my friend Cláudia at Amsterdam's airport]

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posted by hidden persuader at 11.1.06 4 comments


IKEA: "It's Not A Mistake"




Title: "It's Not A Mistake"
Client: Ikea, Canada
Agency: ZiG, Toronto
Creative Directors: Elspeth Lynn, Lorraine Tao
Art Director: Allan Mah
Copywriter: Andrew Bradley
Agency Producer: Janet Woods
Director: Mark Gilbert
Production Company: Reginald Pike, Toronto

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posted by hidden persuader at 11.1.06 2 comments


Food 4 Thought


"Your time is limited, so don't waste it living someone else's life (...) Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
- Steve Jobs, CEO Apple

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posted by hidden persuader at 11.1.06 0 comments

January 04, 2006


Guerrilla flavour




Seen in NYC during this Christmas; if someone said to the driver that we'd forgotten his latte on the car roof top, he would just reply:"Happy Holiday's from Starbucks!"

Simple and über effective.

[Via: Marketing Alternatif]

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posted by hidden persuader at 4.1.06 0 comments