Duval Guillaume Brussels sends Ghent to the bowling alley."As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.
The campaign aimed for the area around the ?Overpoort Bowl?, a popular bowling alley right in the hart of the Ghent?s student neighbourhood.
All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, ? All round objects around the bowling alley got a "bowling ball make-over".
Agency: Duval Guillaume
"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."
