May 17, 2004


"In an advert for Adidas that took six month to complete, Beckham, Zidane and other players scooter through Paris, Madrid, Seville and Lisbon to get to the game, Euro 2004. Like a cross between the Italian job and Quadrophenia, this road-movie ad shows all the players going to Lisbon, and reportedly cost £3million to make.

Along the route the players, among them Patrick Vieira, Ashley Cole and Frank Lampard, meet up for kickoff in anything remotely resembling a pitch. Eventually they take on an entire Portuguese town, before finally the mod squad reaches Rossio, the main square of Lisbon.

Beckhams scooter is covered with mod emblems and crosses of St George, apparently he fancied it so much he had it shipped to his home.
The two-minute version of the ad will air on Sky Sports this Saturday for the first time, during the Soccer AM. Other airings will be a shorter 60-second version."

The campaign, called "Road to Lisbon" was created by independent 180 Amsterdam, as part of the 180/TBWA alliance. The campaign includes TV, Cinema, Print and Outdoor and kicked off in the UK this past Saturday. A global roll-out will follow in a few weeks.

Source: Adland Ad-rag

Click on image to see film.

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