May 24, 2004


'Creative insight is one that you don't expect, and that's why it's so powerful, because it takes you off guard, it makes you think about things in a different way and it takes you to a place you wouldn't have gone if you'd just followed logic and reason and focus groups'- DAN WIEDEN"For Wieden, the philosophy is simple: Creative people need some sense of security in which they can operate -- some sense that they're loved, quite honestly, and respected -- and then asked to do daring things."

Don't miss this cool interview on The Oregonian | Cool tip from caffeinegoddess

No comments: