October 26, 2003

Branding a Nation

"Images of democracy, freedom and opportunity conflict with images of cheap, vulgar, meretricious but compulsively attractive junk; like McDonald's and Coke. These jostle with images around the idea of scientific and technological achievement: Microsoft, Intel and Boeing. No wonder America's image is confusing."
- Wally Olins, Chairman of Saffron Brand Consultants and founder of Wolff Olins.

What about your country? What image do other people have? What image do you have about your own country?

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