October 29, 2003
P&G innovates: Fancy a free sample through sms?
Procter & Gamble named Aerodon, London, which specializes on mobile and wireless marketing, to create a campaign for Ariel laundry detergent. Television commercials will ask consumers to use the short-message service, or S.M.S., feature on their cellphones to receive free samples. Source: NY Times
Posted by hidden persuader at 29.10.03