McDonald's Taps TBWA\C\D for 'Be Active' Ads

"McDonald's has tapped the New York office of TBWA\Chiat\Day to handle a new assignment promoting the fast-food giant's "Be Smart, Be Active" program, sources said. The Omnicom Group agency is expected to share the task with other shops, which could not immediately be ascertained, one source said." Source > AdWeek