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The Hidden Persuader

April 22, 2009

Growing pains

"Not only have private label brands been gaining share for the past decade, experts say these gains are the single-biggest problem facing branded packaged goods players. House brands, once a staple of lower-income households, now enjoy roughly equal penetration among demographic segments. Improvements in quality and packaging have helped removed the stigma attached to buying a no-name product."

"Private labels": What was considered before as a need, is today a consumer choice.
Posted by hidden persuader at 22.4.09
Labels: Consumer

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