April 23, 2009

"Food for thought"

"Begin strongly. Have a theme, use a simple language. Leave a picture in the listener's mind. End drammaticaly."
-- Winston Churchill


Alex Chump said...

Great quote, highly relevant for a copywriter.
But... there are some typos in the spelling of 'drammaticaly' and the use of a captial 'U' for 'use'.
Quickly change it, before someone notices.

Dom Conlon said...

Not just for copywriters. It's a mantra which can inform most creativity. Of course it is important to not confuse simplicity of language with simplicity of thought or concept.