"Begin strongly. Have a theme, use a simple language. Leave a picture in the listener's mind. End drammaticaly." -- Winston Churchill
2 comments:
Alex Chump
said...
Great quote, highly relevant for a copywriter. But... there are some typos in the spelling of 'drammaticaly' and the use of a captial 'U' for 'use'. Quickly change it, before someone notices.
Not just for copywriters. It's a mantra which can inform most creativity. Of course it is important to not confuse simplicity of language with simplicity of thought or concept.
2 comments:
Great quote, highly relevant for a copywriter.
But... there are some typos in the spelling of 'drammaticaly' and the use of a captial 'U' for 'use'.
Quickly change it, before someone notices.
Not just for copywriters. It's a mantra which can inform most creativity. Of course it is important to not confuse simplicity of language with simplicity of thought or concept.
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