"Businessmen used to get their big ideas from management gurus; now they turn to journalists like Malcolm Gladwell and Thomas Friedman."
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3 comments:
sorry.
I said M. Gladwell is one of my favorites. i'm glad to see that there are other persons like me.
this speaks a lot to gareth kay's post on the need for culture to play a prominent role in advertising: http://garethkay.typepad.com/brand_new/2008/12/planning.html
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