December 16, 2008

"The Rise of the Journo-Gurus"



"Businessmen used to get their big ideas from management gurus; now they turn to journalists like Malcolm Gladwell and Thomas Friedman."

3 comments:

Andrei said...
This comment has been removed by the author.
Andrei said...

sorry.
I said M. Gladwell is one of my favorites. i'm glad to see that there are other persons like me.

sam said...

this speaks a lot to gareth kay's post on the need for culture to play a prominent role in advertising: http://garethkay.typepad.com/brand_new/2008/12/planning.html