September 30, 2007
"Trashed"
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Client: Honda Civic Hybrid
Agency: Rubin Postaer and Associates
"Food for thought"
"In developing markets, advertising is seen more as a conveyor of useful information. In more developed markets, people don't need it to play that role. They have too much information already." -- Jonathan Carson in International Herald Tribune
"Positioning statement"
"Monocle is a fat monthly mag that bills itself as A Briefing on Global Affairs, Business, Culture & Design. It's stuffed with ads for Gucci and Prada and Louis Vuitton, and it seems to be written for the kind of people who buy Gucci and Prada and Louis Vuitton products at duty-free shops between flights to conferences with names like Globalization and the Future of International Design."
-- By Peter Carlson, Washington Post
The paradox of choice
"Although we love the idea of choice - our culture almost worships it - we seek refuge in the familiar and the comfortable."
-- Hugh Mackay
-- Hugh Mackay
September 21, 2007
"WishBin"
Tired of getting socks for Christmas or some boring book for Birthday and having to pull-out a cynical smile?
"Food for thought"
"I have said for 20 years that our success is not an entitlement and now it's proving to be a reality. Let's be smarter about how we are spending our time, money and resources. Let's get back to the core. Push for innovation and do the things necessary to once again differentiate Starbucks from all others."- Howard Schultz, Chairman and Founder of Starbucks
September 19, 2007
September 17, 2007
"Green liter"
Carlsberg dropped around £10 and £20 notes in the streets of London with a removable sticker that read "Carlsberg don’t do litter. But if they did it would probably be the best litter in the world".
[Via: Adverbox]
September 16, 2007
September 14, 2007
"Food for thought"
"If you look at where all the best ideas in advertising are created, it tends to be in places where taking risks is acceptable. Where budgets are small and under the radar. Where not too many people want to be involved. Where the agency or client has nothing to lose. Where the environment or culture is forced to deal with risk on a daily basis."- William Charnock, JWT NY
"Time Out Lisboa"
"What you do at home is your business. What you do outside is Time Out's business."
Client: Time Out Lisboa
Agency: Fuel
September 06, 2007
"Kill the gun"
A strong and beautiful film from Choice FM in the UK.
"Gary Walker and Huw Williams, senior directors at AMV BBDO, said: Unlike Hollywood films, bullets don't leave perfectly clean symmetrical holes, they leave big gaping wounds in kids faces, bodies, arms and legs. If this little film makes just one kid think twice about picking up a gun, then it's a start."
[Source: Brand Republic]
"Food for thought"
"Most companies think they are unique but really ... they are selling a similar product or service using a similar pitch with a similar price and similar support which is being sold by similar sales people using similar sales strategies in similar envirnoments with similar quality and everyone is getting similar results."-- Tom Peters, "Re-Imagine"
"Camp Okutta"
"It doesn't exist here. But it does all over the world."
Client: War Child Canada
Agency: John St., Toronto
"Go home ... or to Spain"
Luca Vergano from Blurb has kindly sent me this picture taken in the streets of Lisbon. An interesting "welcoming souvenir" for all the tourists visiting Portugal, I say :)
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