September 06, 2007

"Cadbury's Gorilla"



Client: Cadbury's
Agency: Fallon London

3 comments:

Chris said...

This looks too close to a West 49 ad that was out in Canada a few months back.

Check it out here.

Makes you wonder...

Bronx said...

You have to be joking. Only to the small minded would this be considered similar. It is like saying all car adverts are the same.

Chris said...

It is not at all like saying car adverts are all the same. In a car advertisement, there happens to be a common element such as, oh, I dunno, a car to be featured? If this was an ad for gorillas, then maybe you couldn't avoid the common variable. However, both ads represent products that are vastly different and far-grasped from the concept portrayed in both. It just seems that the concept of a monkey drumming in both ads is far too radical for either brand to really claim a close relation to it thus making it irrelevant to argue that either brand "deserves" a closer relation to the gorilla over the other. All I'm saying is that it's just way too close a coincidence if one piece of creative is produced after another piece has already been in circulation.