In life everything is ranked

"50 Magazines Best Ever"



"50 Best Websites"

"Believe in children"

Client: Barnardo's
Agency: BBH, London

"Engine"

Client: Dell XPS M1330
Agency: Mother, NY

"Planners at a Crossroads"?

"Pity the poor account planner. Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on -- what communication, what media, how to compete and how to become versed in multimedia".

Am I missing something here?

The «what to be said» (message/insight) and «how to say it» (media/connection channels ... be it TV, viral, ambient, guerrilla, poster, radio) has always been part of the planner's competences whithin the advertising agency.

Planners (past, present, future) know where consumers are and how to reach them.

Hunter S. Thompson(isms)

"Morality is temporary, wisdom is permanent."

-- Hunter S. Thompson

"Very, very old books"

Client: Antiquariat Hennings
Agency: Jung Von Matt, Hamburg

"Carbon footprint"

Cliente: Act on Co2 (UK Government)
Agência: Abbott Mead Vickers, London

"Learn to do better"

Lisbon Ad School - For a better (marketing) political landscape.

"Canadian taste"

Client: Molson beer
Agency: Zig, Toronto

Marketing 2.0

"Marketing 2.0 – New Rules, Tools, Skills"

10 Conclusions:
1. Customers are becoming more powerful. They can draw comparisons.

2. The right content. Moral behaviour pays. People will no longer stand for being deprived on their rights.

3. Facilitate discoveries. People want to participate and not merely be the recipients of messages.

4. Facilitate conversation. Engage people in a dialogue.

5. Get people hooked. Useful information brings customers back again and again.

6. Grant recognition. Bonus programmes are made by machines for machines. People, however, want to get to know themselves. Self-esteem is more important than points.

7. Be motivational. "Customer loyalty" is one of the most abused terms of the past 20 years. Lower the barriers to entry, rather than raising them.

8. Shift happens. Creativity is migrating from the agencies to the customers.

9. Experiment. Without experiments there is no innovation.

10. Societing instead of marketing. Understand your customer, allow him to be involved. This creates trust.

[Source: David Bosshart, Gottlieb Duttweiler Institute]

Gen Y, Brands and Trust

Apple, Trader Joe’s, Jet Blue, In-N-Out Burger, Ben & Jerry’s, Whole Foods, Adidas, American Apparel, Target, H&M, Levi's - are some of the most respected brands by the American youth.
Quite interesting to see an air company and a supermarket chain in the list.

[Source: Outlaw Consulting | Via: Fallon Trend Point]

"Covering up"

\\\ "Combover: The Movie" ///

"The 12 Kinds of Ads"

Just like when you're working on a brand positioning you know that you can do it by «focusing on one specific attribute», «staking out a point on the price/quality relationship», «associating the brand with some particular usage», «disrupting the codes of the product class», «projecting the image of the user», «associating the brand with objects or symbols» ... there are 12 formats of how you can express a brand idea or point of view:

1) Demo

2) Need/Problem

3) Problem analogy

4) Comparison

5) Benefit illustration

6) Benefit causes story

7) Testimonial

8) Characters/Celebrity endorsement

9) Benefit analogy

10) User imagery

11) "Unique personality property"

12) Parody/Pop culture.

[Source: Slate | Via: Brazil Planning Group]

"Food for thought"

"If you never change your mind, why have one?"
-- Edward de Bono

"Experiment"

Client: Sony HD
Agency: Fallon London

Mr. Wind

Client: Epuron
Agency: Nordpol, Hamburg

"Slice of agency"

Scratching for an answer?

Cliente: The Economist
Agência: Lunar BBDO, London

Liberty and donuts

... The Simpsons Movie?

Carlsberg & Mentos

El Barto likes his Vans

[Via: Keith Hufnagel | Hypebeast]

"Experienced Man Challenge"

Client: Old Spice
Agency: Wieden + Kennedy, Amsterdam

"Mixed aromas"

Client: Brandt | Agency: DDB Paris

Peter Drucker (isms)

"The customer never buys what you think you sell. And you don't know it. That's why it's so difficult to differentiate yourself."

-- Peter Drucker

Mutant dog ...

...or a Holmes Place member?

Via: Daily Mail

"Tarantino's mind"

"Life is boring"

\\\ Stefan Marx ///

If your body is water, than your brain ...

[Via: AdLand]

Jena & François

"Mad Madness"

"Food for thought"

"Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen." -- John Steinbeck

Michael is angry

"Show Time"

[Click on image to see the film]

Cliente: Ryvita
Agência: Karmarama, UK

"Calling All MySpace Addicts"

"Want to get ahead in advertising? Then learn how to navigate MySpace, and pick up a programming language or two.

Ad agencies are about to trade three-martini lunches, schmooze-fests and fast-talking account executives for programmers, custom software and anthropologists who can navigate MySpace."

The Jesus & Mary Chain

Because they played yesterday in Lisbon and they
were f*"#"% brilliant!

"MTV Switch"

[Click to see the films]

Client: MTV Switch
Agency: Lowe NY

"Blue Sky Day"

"On Thursday the 21st June, the longest day of the year, aspiring artists across the country took part in the first ever Blue Sky Day. The quality of the work created was outstanding with participants drawing inspiration from collections in the National Gallery to the blue skies above them."

[Event organized by Cake London]

"I Met the Walrus"

[Click on image]

"Wirebreakers"